Blog Copywriting & Creation
There’s no doubt that you’re familiar with the term ‘blog’. It’s as ubiquitous on the internet as the internet itself, allowing single voices to penetrate deep into cyberspace on simple platforms designed for self-publishing.
Blogs are used for personal expression, for promotional purposes, and for sharing ideas within a community. To simplify, a blog is no more that an online journal; and yet, a blog is also the essence of democracy we each enjoy the web—a place were people’s thoughts and ideas can be expressed on equal footing.
For small businesses that aren’t in the business of publishing or creating content, blogging can be very intimidating: what do I write about? What ideas do I share? Is anyone listening? Getting over this fear is the fastest way to improve your online visibility and SEO. It’s also a great starting point to begin developing a comprehensive inbound marketing plan.
Blogging is for everybody, not just people who write professionally. In fact, 45 percent of marketers say that blogging is their most important content strategy. What’s more, self-employed individuals, or those running small businesses, are more likely to use a blog than larger businesses with more than 1,000 employees.
If you’re thinking you don’t have the time to blog, or that you don’t have anything worthwhile to say, think again. Blogging is a flexible content type that let’s you publish just about anything, from video marketing to a photo gallery of a recent company event.
Marketers that make blogging a priority are 13X more likely to achieve a positive ROI from their efforts. We’re here to show you how you can make the most of a small business blog today.
Does My Small Business Need a Blog?
If you want to attract more customers and make more money, than yes, blogging is absolutely something you need for your small business. Blogging falls under the broad umbrella term of inbound marketing; it’s one branch of an extensive network of content types that helps pull consumers towards your brand.
Blogging helps establish your small business as a credible source of information. The types of content you can publish on your blog are virtually limitless, but your content should provide value to the consumer based on his or her interests, needs, and desires.
In other words, your small business blog is less about what you or your business wants to say, and more about what your consumers want or need to hear.
By providing valuable content to consumers that appeals to them specifically, you’ll attract their attention, which is the first step to building a relationship with them. The great part about blogging is that once the content is up and live, your blog will attract people while you’re working on other things, even while you’re sleeping.
From an ESO standpoint, there’s just no substitute for blogging. Companies that blog get more link backs, enjoy more brand engagement, and drive more consumers to their websites, all of which is ideal for building a healthy and robust SEO environment for your blog and other online properties.
Blogging also affects lead generation; small businesses that blog receive 126 percent more lead growth than those that don’t.
Blogging Basics for Small Business
The best place to start when kick-starting a blog for your small business is with your consumers. A blog is a great place to address the questions, concerns, interests, and needs of your potential clients.
Building interesting content for your blog is easier when you have a developed content strategy in place, which includes things like buyer personas, brand history, mission statement, goals, and objectives.
A blog is just one channel of inbound marketing. Be creative, authentic and expressive as you share with consumers your expert knowledge on topics that relate to your products and services—maybe even a few things that don’t
Above all, your blog should provide value to consumers. Seventy percent of consumers say that blogs influence what they buy online.
Whether you make them laugh, think, or build advocacy, it’s important that consumers get value from your content; ultimately, this is what will keep them coming back for more, as well as give them the incentive to share your content with friends and family on social media.
You don’t have to be a prolific writer to get started on a small business blog right away. We’ll help you develop blog ideas that will help establish you as a thought leader in your industry.