Is your competition using video marketing? Have you considered video marketing in the past but assumed it was too expensive for your small business?
There’s never been a better time to realize your goals and incorporate video marketing into an internet marketing strategy. Not only has the cost of professional video production lowered, but there are more tools, platforms, and apps available to make it a central part of your inbound marketing strategy.
Video marketing isn’t just synonymous with commercials and TV advertising anymore. It’s a way to showcase all kinds of information your consumers want to know, from interviewing founders and discovering a company’s history, to demonstrations that break down complex systems or procedures.
There’s no limit to what you can achieve with video marketing these days, and there’s plenty of data availed to support just how effective video marketing can be:
By 2017, video content will make up almost 70 percent of all consumer internet traffic, which means creating video content isn’t a luxury for small businesses; it’s become an absolute necessity.
Small Business Video Production
Production costs are falling, and today small business owners don’t need to know a lot about video production to make an effective video.
Video production consists of writing, filming (or designing), and editing video content. Some video production requires a script, careful planning and specific filming locations, while others don’t require a script or much planning at all.
For example, filming a promotional video for your small business is more effective when it’s planned, has a script and is carefully edited. You’ll want to meet with a video production team before filming to determine how best to visualize the scene and the message you’ve carefully crafted.
Conversely, some video production, especially for social media, may not require much planning at all. This type of video content can be done on the fly with apps like Snapchat, or live streaming video apps like Meerkat and Periscope.
Both offer a different experience for the consumer, and both have a different place in your video marketing strategy.
Promotional videos, demonstrations, and tutorials, should be well written, concise and edited for clarity. In most cases, these will look polished and professional so that your message is what stands out above the production quality of the video.
However, video content that’s made quickly or on the fly is a great way to show consumers a quick glimpse of what’s happing behind the scenes at your small business, or to showcase fun or entertaining breaking news with consumers.
Video Marketing for Small Business
Promotional videos are a great way to increase conversions. Did you know websites visitors are 64 to 85 percent more likely to buy a product after watching a video? Imagine how much more you could sell just by adding a short video to your website.
Video marketing drives traffic to your site. In particular, how-to videos and tutorials are keen examples of video content that provide value to the consumer. Today, 1 in 3 millennials say they’ve purchased a product as a result of watching a how-to or tutorial video.
For onboarding users and assisting with customer service, video is a powerful resource for small businesses. Use video to walk customers though complex tasks or systems. Help them avoid any product pitfalls by providing them with video aids and teaching.
Create social proof and video testimonials to build trust with potential customers and establish advocacy for your brand online.
Video marketing is also very successful at retargeting visitors of your website or YouTube channel that did not convert. In fact, you can learn a lot about your consumers based on the way they interact with your video content, which will help you create better videos in the future, and more relevant content for your consumers.
Our team can help you get started right now. Whether you want to learn more about low-budget video production, or how best to use video content on your website, we’ll help you make decisions that make sense for your small business and your budget.