What is Reputation Management?
Online reputation management refers to the influencing and management of a business’s reputation across the internet. It’s a service that works in tandem with other digital marketing services, such as social media management and SEO, and prevents negative reviews and other negative press from doing serious damage to your business.
The internet has radically changed the way people shop and otherwise do business; for example four out of five people now look to social media before making purchases. It’s essential to monitor what’s being said about your business online to avoid the dreaded “avalanche effect.”
How Can Reputation Management Help Your Business?
The digital marketing solution solves a variety of problems that many business owners face.
Reputation Management Corrects Inaccurate Information
Reputation management prevents inaccurate information about your business from spreading at a rapid pace. Search engines use listing sites to determine where your business should rank, so any information that doesn’t match sends red flag signals to Google, Yahoo, and Bing. Ensuring all information is correct is therefore very necessary to keep your business on the first page of search engines.
Reputation Management Allows You to Respond Quickly
Quality reputation management makes responding to consumer queries and complaints a quick, easy process. The ability to track what’s being said about you online, whether on personal social media pages, your own social media platforms, listing sites, review sites, or your website, makes it possible to reach out immediately and correct problems as needed. Failing to address issues in a timely manner is a mistake too many businesses have made, and the consequences are always costly. Any consumer who complains about your business and receives an immediate response is going to be impressed and have a better view of your company moving forward.
Reputation Management Allows You to Boost Your Reputation
Effective reputation management isn’t just about repairing existing damages. It’s also about boosting your reputation and subsequently increasing brand awareness. Higher brand visibility via social media and other tools results in more leads and often many more conversions.
Reputation Management Provides Your Side of the Story
Reputation management doesn’t always prevent negative comments and press from going viral, but it does allow you to tell your side of the story quickly. It gives you the chance to provide facts and other relevant information; be truthful about what happened to soften the blow or impact; provide answers to questions you’ll very likely be asked; and answer challenging questions, rather than having others answer them for you. These advantages demonstrate your dedication to resolving issues consumers have with your business instead of allowing “bad service” reviews to linger and show you don’t care about how a customer was handled.
Reputation Management Improves Customer Interaction
Quality reputation management improves customer interactions. Responding quickly shows customers you really and truly care about their experiences with your products and services and want to make certain you’re doing everything you can to provide them with what they want and need. Social media, for example, allows for dynamic customer interaction consumers readily respond to. It adds a human level to your business rather than leaving you as a faceless company that’s impossible to get a hold of. Having customers interact with you on social media, blogs, and assorted listings sites creates a personal touch that they’ll very much appreciate.
Reputation Management Increases Leads
If you continually respond to customers quickly and to their satisfaction, word will spread. These customers will be happy to tell others of their experiences and how you resolved their issues immediately and with the courteous service they deserved. This results in effective lead generation and subsequently more conversions and fans.
Reputation Management Offers Excellent ROI
Reputation management is ideal in terms of return on investment, as it helps maintain a happy client base while exposing others to what your business is about. A little reputation management goes a long way! Keep in mind that at least 31 percent of today’s consumers go online to look for information about businesses, among many other things, so the more management you perform, the better your company will do.
Interested in understanding more about the management of your small business’s online reputation? Contact us today to get started.