Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization, or SEO, is simply the process of improving your website’s organic (non-paid) search engine rankings for sites like Google, Yahoo, and Bing. Ranking highly on these search engines for specific search terms and keywords will increase your website’s visibility, which leads to a larger number of visitors to your site. A well-executed SEO strategy will help you to connect more easily with people searching for your product or service, allowing you the chance to turn them into customers.

Every day, millions of people visit search engines looking for answers to their questions. in fact, it’s estimated that 93% of online experiences begin by visiting a search engine. Insuring that your website is seen by the various search engines’ algorithms should be a key element of your overall marketing strategy.

How SEO Can Help Your Business?

There are a number of challenges business owners face that good SEO practices can help solve.

SEO Can help Make Your Website More User Friendly

SEO practices are a great way to make your website faster and more user friendly. Not too long ago, SEO was all about tricking the search engine algorithms into thinking that your website was better than it actually was. With the current advances in search engine technology, however, SEO strategies had to begin focusing on creating a genuinely better user experience in order to rise in the search rankings. By implementing solid on-page SEO techniques you’ll greatly improve the user experience, which comes with a host of both short term and long term benefits.

SEO Help You Find New Customers

The number one reason to create a website for your business is to reach new customers. But if your website sits on page-five of the Google search results for relevant keywords, the likelihood of it being seen by fresh eyes is slim to none. With the top five search results on the first page of Google receiving around 75% of the clicks, you can’t afford to have a poorly ranking website.

SEO will help your website climb in the search engine rankings, which translates into more targeted visits, more leads, and ultimately more customers

SEO Builds Brand Reputation

When you go online shopping, how often do you make your purchase from a website on the 2nd or 3rd page of the search engine results? Not too often, we’d assume. This is because people inherently have more trust in top ranking websites. You can’t afford to have your website listed anywhere else but the front page for the search engine results. While this may seem like a daunting task, know that you don’t have to rank at number one for every relevant search term. Targeting just a few key phrases can dramatically improve your web traffic. Through improving your ranking on the search engine results page, performing SEO on your website will help build your brand’s online reputation.

SEO Helps You Overtake the Competition

SEO can be the game changer that helps you beat out the competition in your business niche. Many business owners still haven’t implemented an SEO strategy for their company’s website, giving you the opportunity to dominate the search rankings. And if your competition is using SEO, it’s even more important that you get on board as well, or risk losing out on valuable web traffic.

SEO Has a Great Return on Investment

Another great aspect of SEO is that the cost can be whatever your budget allows. Over time, even a small investment can bring big results. Small business owners might not have a huge marketing budget, especially in the beginning when money is tight, but a long-term sustained effort to optimize your website’s search ranking can be run at a marginal cost, or even free. When it comes to achieving the best ROI for your marketing dollar, SEO is hard to beat.

With SEO You Can Quantify Results

There are a number of great analytics tools available to marketers that allow them to keep track of their website’s performance on a number of different metrics. The data you can pull from these metrics will act as guide posts, allowing you to experiment with the different elements that are highly valued by search engines. Various SEO tools allow you to monitor progress, run split tests, and perform responsive actions that will improve you position in the search engine rankings.

 

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