Small Business Marketer Blog
7 Essential Liquor Based Drinks Marketing Pros Need to Survive Today
I was on the phone yesterday with a client—we’ll call her Peggy—and she was pretty upset. Peggy’s what I call a marketing generalist struggling with an internal culture of GE marketing (Good Enough), a boss who talks about ROI and results, a marketing automation tool...
What is Inbound Marketing and How Can Small Business Leverage it?
We all know small business owners wear more than one hat. From dealing with HR, media relations, and marketing to customer support and bookkeeping, the list is long. According to a marketing tactics survey by Infusionsoft, “nearly half of small business owners handle...
9 Types Of Small Business Marketing Videos That Can Help Grow Your Business
Small business owners know how important online marketing is, but few incorporate one of the most powerful marketing tools at their disposal: small business marketing videos. Sixty-four percent of consumers are more likely to purchase a product or service after...
15 Ways to Increase Traffic to Your Small Business Website
In our 10+ years working with small business owners, one of the biggest challenges we often hear is, “How do I increase traffic to my small business website?” Generating more leads for your small business via your website and getting your website to rank higher on...
5 Effective Ways to Save Time and Money with Internet Marketing for Small Business
With the internet set to be crowned the largest advertising medium in 2016, it is quite obvious that businesses small and large need to invest in internet marketing to succeed. Due to the tremendous amount of people surfing the internet, it has created a solid...
10 Small Business SEO Link Building Hacks
An obstacle faced by many small businesses is deciding whether or not to pursue traditional SEO tactics despite radical shifts in online policy and practices; in particular, marketers are wondering: Is link building, as an SEO tactic, still worth the effort in 2016?...
Why Filming “COPS” in Manchester, NH is Good Marketing for the City
You might not watch the show, but you’ll definitely recognize the theme song. “Bad boys, bad boys, whatcha gonna do? Whatcha gonna do when they come for you?” It’s the theme music from one of reality TV’s longest running programs, “COPS.” Since 1989, SPIKE-TV reality...
One Month of 30 Time-Saving Social Media Hacks for Small Businesses
Social media is an essential tool for any business looking to increase brand awareness and engage with target audiences. It has been especially effective for small businesses, in that it’s transformed how they interact with customers and otherwise market to them. Yet...
How to Tell If Your SEO Is Working
Search Engine Optimization, or SEO is a critical marketing component in today’s fast-paced, tech-savvy, mobile-friendly world. The ability to measure whether your SEO is working is imperative to improving search engine results pages (SERP) and therefore increasing...
How to Hire a Marketing Consultant
Is it time to hire a marketing consultant? If you’re struggling to keep up with website, blog, and social media content, while otherwise falling behind on all other marketing efforts, the decision to hire a consultant is a good one. A marketing consultant is an...